Chad J. Payne — Fashion Model

I'm a South African fashion model. I grew up in Durban, studied at Stellenbosch, and have been working between Cape Town and Milan since 2020. I was a Top 5 finalist on Netflix's The Model in 2020, and the years since have been editorial, campaign and runway work across South Africa and Europe.

Chad J. Payne portrait — photographed by David Velez, Lisbon 2025

Representation

20 Management — Cape Town

Mainboard · Jan 2020 – Present

Commercial, runway, editorial and campaign bookings across South Africa and internationally. Campaigns include Heineken, Sanlam and Huawei.

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Indastria Model Management — Milan

Jan 2023 – Present

International representation in Italy. Editorial and campaign work in Milan and across Europe, with castings and shoots for BALLY, YSL, ICEBERG, Fanola and Istituto Marangoni.

MyFriendNed — Johannesburg

Mainboard · NAMA-accredited

Commercial and editorial representation in Johannesburg.

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iModel Management — Durban

Mainboard · NAMA-accredited

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Selected Credits

Netflix — The Model

Top 5 Finalist · 2020 · 10 episodes

Editorial

Sunday Times STYLE (2021) · CAP 74024 Milan ("Thicker Than Water") · L'Effronté Journal Paris (cover + editorial) · Heavy Feral Berlin · Vangardist Austria · Falcon Magazine Milan · Spheres Magazine France

Campaigns

Heineken (international) · Sanlam Live With Confidence · Huawei (global) · Talcid (Germany, 2-year all-media) · Polish Beer (international) · Okra Candles

Runway

Gavin Rajah (Paris Fashion Week Couture · South Africa) · South African Fashion Week (2018)

Education

Stellenbosch University

BA · 2017 – 2020